Cookieless ecommerce platform

ABSTRACT

The present disclosure is directed to an improved cookieless ecommerce platform. The proposed approach involves receiving a confirmation of an order for the purchase of an item initiated by a platform member to a platform partner. The order includes at least one of an assigned e-mail address and a social community user id. The platform scans communications to/from the platform member to the partner to determine when a communication involves a request for an order, and based on the scanning, determines when a member is entitled to a cashback or similar reward.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.16/549,230, filed Aug. 23, 2019, which is a continuation of U.S.application Ser. No. 14/235,859, filed Mar. 31, 2014, which is a 371 ofInternational Application No. PCT/EP2012/065085, and which claims thebenefit U.S. Provisional Application No. 61/513,855, filed Aug. 1, 2011and U.S. Provisional Application No. 61/537,683, filed Sep. 22, 2011,the contents of which are incorporated herein by reference in theirentirety.

BACKGROUND Field

This invention relates generally to ecommerce platforms and solutions.

Background

Ecommerce is the business conducted over the internet using any of theapplications that rely on internet. E-mail, Web Services, and OnlineShopping all fall under ecommerce.

Privacy is one of the most complex issues faced by ecommerce venturestoday. Most sites actively collect user information from users regardingtheir personal information. End users are supposed to fill out certainforms which require information private to them.

Many online purchasers are concerned about the disclosure of personalinformation, such as personal ID information, credit card information,full name, date of birth and the like to vendors (merchants) orintermediaries who sell or promote goods and services of third partiesdirectly through their own websites, or indirectly through the websitesof others.

Purchasers fear that their information might be shared with or usedunethically or illegally by other organizations and/or companies, andthat they may be spammed with unnecessary marketing or promotionalmaterial.

Purchasers are also afraid that the personal information provided to theseller is being intercepted and at risk.

There is also the fear that past visited browsing activities can betracked by the newly visited (linked to) site, by the latter's access tocookie type information. One concern with being tracked is that theprice quoted by a merchant may be different (higher) than that quoted tovisitors to the site whose cookie profile shows them to have, forexample, visited other shopping sites.

On the merchant side, the fact that a potential customer fears sharinginformation online with merchants also works against the merchants.Merchants are equally harmed when customers refuse do give financialinformation, or do so only after talking with a live person at themerchant's end. A live person increases a business' transactional costswhich must then be built into its price (bad for consumer) or absorbedby the merchant (bad for merchant).

In short, ecommerce privacy concerns pose problems for both customersand vendors alike. Studies have shown that customers prefer to dobusiness with a site operated by a trusted company or organization, asthey feel more secure that their information is both not sharedinappropriately or at risk of being misused.

A very legitimate concern is the common policy of ecommerce sites todistribute/sell their customer lists to third parties who in turngenerate unwanted targeted e-mails to those customers.

Cookies:

As mentioned above, cookies and cookie tracking is a widely commonecommerce practice. Cookies are important as they allow vendors torecognize return customers and allow financial and non-financialinformation to be provided by the customer in a more expedient manner,often translating into an improved online purchase experience.

Cookies are also critical to certain affiliate marketing schemes as theyprovide a means for affiliates to ensure a commission is earned evenafter a purchaser clicks though the affiliate banner or only to exit theaffiliate's site and return later to purchase direct from the merchantsite.

In addition, cookies make it possible for any ecommerce website thatrequires personalized customer information to not have to require thecustomer to retype this information every time. Unfortunately, if avendor can access a computer hard drive to retrieve a stored profile socan a hacker.

In short, a cookie is a message given to web browser by a web server.The browser stores the cookie in a text file. The cookie is then sentback to the server each time the browser requests a page from theserver. The main purpose of a cookie is to identify users and possiblyprepare customized web pages for them.

A cookie can be transient (used just for the lifetime of the browsersession) or persistent. A persistent cookie is stored to permanentstorage so that it is available the next time the user starts a webbrowser.

Because of privacy concerns expressed by many citizens around the globe,more and more privacy laws are being adopted with an aim at protectinginternet users from rogue sites and hackers by severely restricting theease by which cookies and cookie tracking were being employed in past.For vendors doing business globally, this may mean having a strictcookie use policy. For the customer, it may mean a diminished onlinepurchase experience.

A cookie is used basically in two ways: tracking users andauthenticating users. Advertisers such as Amazon use cookies to trackusers as well as to (i) deliver targeted advertising, and (ii) to trackusers' movements between websites because the first banner-ad presentedto users can set a cookie containing a unique identifier.

As potential customers browse through ads and other banners which createcookies, an advertiser is able to construct a profile about users fromthe stored cookies.

Cookies can also authenticate users for multi-step web transactions. Forexample, WSJ.com sets a cookie to identify users after login. Thisallows user to download content from WSJ.com without having to re-entera password.

Ecommerce sites also use cookies to associate users with a shoppingcart. In all cases, a valid cookie will grant access to data aboutusers. Unlike tracking cookies, it is very important that authenticationcookies be protected from exposure and forgery.

Unfortunately, cookies were not designed with such protections in mind,and there is no standard mechanism to establish the integrity of acookie returned by a browser.

Most sites do not use cryptography to prevent forgery of cookie-basedauthenticators. The unsafe practice of storing usernames or ID numbersin cookies illustrates this. In such a scheme, anyone can impersonate auser by substituting the victim's username or ID number in the cookie.Even schemes that do use cryptography often crumble under weakcryptanalytic attacks.

To protect against the exposure of personal data online, the recommendeddefense is for customers simply not to shop online, or to not registerwith online services that use unsafe cookie-based authentication. Thisis of course not realistic.

Recommender Systems:

In addition to use of cookies, ecommerce sites commonly employrecommender systems. Recommender systems are used by ecommerce sites tosuggest products to their customers. The products can be recommendedbased on the top overall sellers on a site, based on the demographics ofthe customer, or based on an analysis of the past buying behavior of thecustomer as a prediction for future buying behavior. Broadly, thesetechniques are part of personalization on a site, because they help thesite adapt itself to each customer.

Recommender systems enhance ecommerce sales in the following three ways:

Browsers into buyers: Visitors to a Website often look over the sitewithout ever purchasing anything. Recommender systems can help customersfind products they wish to purchase.

Cross-sell: Recommender systems improve cross-sell by suggestingadditional products for the customer to purchase. If the recommendationsare good, the average order size should increase. For instance, a sitemight recommend additional products in the checkout process, based onthose products already in the shopping cart.

Loyalty: In a world where a site's competitors are only a click or twoaway, gaining customer-loyalty is an essential business strategy.

Accordingly, recommender systems provide benefits to both merchants andcustomers. Unfortunately, recommender systems make possible formerchants to discriminate against customers based on, for example, apredicted price sensitivity of purchaser. For instance, one customermight be willing to purchase the product at a price that would earn thesite ten cents of profit, while another customer might purchase the sameproduct at a one dollar profit. Purchasers' legitimate concern overpossible discrimination works against those merchants who are notdiscriminating.

There is a need for cookie-free ecommerce solutions that provide apositive, customer-convenient experience.

In addition, there is a need for a more secure online purchasingtransaction model which addresses concerns with regard to cookiesgenerally, as well as the unauthorized and impermissible use of profileinformation which one may be asked to share with an untrusted vendor orservice provider.

Furthermore, there is a need for an ecommerce platform that overcomesthe business, ethical and legal problems of conventional ecommercesolutions. At the same time, this ecommerce platform must be flexibleenough to allow purchasers to be able to receive trusted promotions andenjoy incentives and awards for conducting business online.

SUMMARY

It is therefore an object of the invention to provide an improvedecommerce platform that brings together buyers and sellers, where theformer are incentivized to join and make purchases.

It is a further object of the invention for the platform to be able tomanage transactions without the use of cookies.

It is also an object for the platform to manage, through theassignment/administration of dedicated e-mail addresses and/or userid's, member accounts in a way that maximizes any cashback incentive.

Furthermore, it is an object of the invention for buyers to be able toparticipate in a managed platform that does not treat similarly-situatedbuyers differently.

The proposed approach involves receiving a confirmation of an order forthe purchase of an item initiated by a platform member to a platformpartner. The order includes at least one of an assigned e-mail addressand a social community user id. The platform scans communicationsto/from the platform member to the partner to determine when acommunication involves a request for an order, and based on thescanning, determines when a member is entitled to a cashback or similartype reward.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates one embodiment of a system for carrying out theinvention.

FIGS. 2-4 illustrate the user interface of the Member Sign-up Section.

FIG. 5 is a representative user interface for initiating purchaserequests directly from a Wyngle Partner.

FIGS. 6 and 7 illustrate a user interface of the Order ProcessingSection.

FIG. 8 shows a user interface for the Cashback Approval Section.

FIG. 9 shows an exemplary search results page with Wyngle gold coinsemployed to direct attention to the existence of a Wyngle partnerrelationship.

FIGS. 10A-10C illustrate the functional characteristics and operationalflow of the Wyngle ecommerce solution.

FIGS. 11A -B illustrate the new Member registration process.

FIG. 12 is a high level block diagram of the inter-functionalrelationships among each Member, each Partner, and the System managingentity as a whole.

FIG. 13 illustrates the flow process by which the System processese-mail communications having a System assigned address.

DETAILED DESCRIPTION

The word “exemplary” is used herein to mean “serving as an example,instance, or illustration.” Any embodiment described herein as“exemplary” is not necessarily to be construed as preferred oradvantageous over other embodiments.

The present invention is directed to a system and method for an onlineshopper (“the platform member”) to initiate and complete a purchase froma business (“the platform partner”) the transaction for which isfacilitated by a web-based ecommerce solution (“the platform”).

The primary advantage of the platform is a unique mechanism disclosedherein for platform members to close on a purchase transaction and, atthe same time, receive a cashback incentive or similar reward.

Before proceeding to a detailed description of the figures, thefollowing preliminary connotational matters will be addressed.

The term “host server” designates the server on which a host website(i.e., all or part of the platform) will be maintained. A host websitecomprises one or more web pages, including, but not limited to: a homepage, a contests page, a photo gallery page, a contact page, a consumeraccount page, a merchant page, blog pages, chat rooms, consumer ratingpages, and so forth.

The terms “platform”, “manager”, “managing entity”, “host,” “hostserver,” and “host website” will be used interchangeably since in oneembodiment, the host server is accessed through the Internet or WorldWide Web, as a website. However, a “portal” will be used to refer to aweb page or merchant access point on the host website. The presentsystem and method allow for a merchant to be given, purchase or licensea portal on the host website for its use.

Additionally, while it is recognized that there is a technologicaldistinction between Internet and World Wide Web, the terms are seeminglyinterchangeable and used as such throughout this description. The use ofthese terms in this fashion is for descriptive convenience only. Theskilled artisan will appreciate that the system encompasses thetechnological context of both the Internet and the World Wide Web.

Further, reference to “data” or “data storage” will refer to informationstored on the “host server” and transmitted, in one embodiment, from aconsumer, via the Internet from the consumer's personal computer orother personal electronic device capable of Internet communication. Thetransmission of data from the host server to the businesses is alsoenvisioned to occur via Internet transmission or other secure electronictransmission from the host server to the business' computer server.

The terms “platform member”, “buyer”, “user,” “searcher,” “consumer,”“recipient,” “subscriber,” and “customer” will be used interchangeably.Specifically, the terms “platform member”, “consumer,” “subscriber,”“customer,” and “recipient” are used alternately to designate anyperson, business, or any other entity that receives communications fromany other entity, including all types of businesses and organizations.

Similarly, the terms “platform partner”, “advertiser”, “merchant”,“vendor”, “supplier”, “brick and mortar business” or plain “business”will be used interchangeably and will be used herein to designate anyentity sending communications that are the subject of the present systemand method.

“Input data”, “search request”, “search query”, or plain “search”, asdefined in the present includes, but is not limited to, any parameterdefined by the host server and presented to platform members that can beused by the host server to identify available cashback incentivesassociated with one or more products or services.

The terms “cashback incentive” or “incentive”, “business offer” or“offer”, “incentive reward” or “reward” or “deal” is defined to include,but not be limited to, any incentive—but principally any point or rewardscheme involving the receiving of a “cashback” amount—to a platformmember for purchase of any product or service, download of any productor service, including online delivery of video, software or music viathe Internet, pick-up or delivery of food, groceries, goods, services,other services provided in the home, such as lawn care, housecleaning,laundry services and pool services, and entertainment, such as livemusic, concerts, theatre, dance, comedy and so forth. Incentives alsoapply toward bookings of online hotel reservations, flights, car rentalsand other similar hospitality and travel industry services.

In an exemplary embodiment set out below, a platform member may alsooperate as a platform partner and offer its own wares for sale on theplatform. In such scenarios, an incentive may, in lieu of cashback,comprise discounted advertisements and other incentives. Incentives mayalso include gifts, offers for airline tickets, rental cars and hotels,and the like.

The novelty of the present application is focused on a cookielessecommerce experience that utilizes a clever cashback incentive scheme toencourage participation.

It should be appreciated that input data and parameters can beautomatically entered by the buyer from any electronic device, includingportable devices, such as smartphones and the like, to communicate withthe host server.

In addition, the presently disclosed platform is capable of receiving alocation input data parameter from, for example, a portable deviceequipped with GPS. Location information may be used by the platform todetermine an optimum incentive. An optimum incentive may account for thefact that a potential buyer within proximity of a point of sale is morelikely (or less likely in some cases) to complete a transaction.

Presently disclosed embodiments for an improved ecommerce rewardsolution are radically different from conventional ecommerce solutions.The proposed solution uses a non-cookie approach to connect buyers andsellers, as a result of which the need for traditional affiliatemarketing and advertising is eliminated or otherwise rendered obsolete,as the affiliate model traditionally requires cookies in order to allowthe proper tracking of referring affiliate sites.

In accordance with present embodiments, buyers are provided with easierand direct access to a seller's website and without security risks froman unknown affiliate (virus, phishing, jpg's with embedded code, etc).

In addition, buyers are protected from scams and misleading routing ofpurchasers through affiliates who may cause the buyer to overpay foritems not originating directly through a vendor site.

As will be described in greater detail below, the present solutionachieves this by having a managing entity directly supervise cashbacktransactions associated with sales/purchases between platform membersand partners in a cookieless manner.

A preferred embodiment of the present invention will be describedhereinafter in connection with an ecommerce platform named Wyngle®,which was written by the present inventor. Wyngle, as the term is usedherein, is intended only as a generic term to refer to the presentlyclaimed and disclosed web-based platform and any associated tools, suchas browser enabling tools and interfaces, described here below.

Wyngle members benefit from sharing in any commissions, cashbacks andother promotion money, points or credits received by the Wyngleplatform, while vendors benefit from the increased exposure to a largedatabase of Wyngle members.

Turning now to the figures, FIG. 1 illustrates one embodiment of asystem 200 for carrying out the invention. System 200 includes one ormore host servers 210 (collectively functioning as the Wyngle platform),one or more members 220 (collectively the Wyngle members), and one ormore advertisers 230 (collectively the Wyngle partners). As shown inFIG. 1, each member 220 communicates directly with host server(s) 210 aswell as directly with advertisers/partners 230 via the Internet 240.

As noted above, the host server 210 includes a host website withmultiple (not shown) web pages displaying a number of interface screens.More specifically, the web pages are formatted and developed using HyperText Markup Language (HTML) code. As known in the art, an HTML web pageincludes both “content” and “markup” portions. The content portion isinformation that describes a web page's text or other information fordisplay or playback on a computer or other personal electronic devicevia a display screen, audio device, DVD device or other multimediadevice. The markup portion is information that describes the web page'sbehavioral characteristics, including how the content is to be displayed(e.g., the frame set) and how other information can be accessed (e.g.,hyperlinks). Thus the HTML code that marks up formatted web pages of thehost website of one described embodiment displayed in selected,predetermined display regions of a single region of a single computer orother electronic device display screen. It is appreciated that otherlanguages, such as SMGL (“Standard Generalized Markup Language”), XML(“Extensible Markup Language”) DHMTL (“Dynamic Hyper Text MarkupLanguage”), Java, Flash, Quick Time, or any other language forimplementing web pages could be used.

The computer or device used by consumer 220 in communicating with thehost server 210 (and/or advertiser/partner 230) are any type ofcomputing device capable of accessing the host server 210 through a hostwebsite via the Internet 240, and capable of displaying the hostserver's 210 stored web pages using well-known web browser softwarepackages, or any other web browser software. Such computing devices orother electronic devices include, but are not limited to, personalcomputers (PCs); hand-held computing devices (e.g., PDAs), cellulartelephone devices and web-based telephone sets (e.g., “Web-TV”),collectively referred to herein as the consumer's computer or thecomputer. Practically and preferably, the computing device is a smartphone, tablet pc, or the like advanced or thin client device, of lightweight and/or high functionality.

The host server 210 is any type of computer server capable of supportinga website and web-based management tool. The operating system used torun host server 210 and programming used in implementing the method ofone embodiment are stored in un-illustrated memory resident with hostserver 210. The operating system and stored programming used inimplementing the method of one embodiment can be any operating system orprogramming language.

The various hardware and software components of system 200 communicate,in one embodiment, via the Internet 240, to implement the method of thepresent invention. Although not depicted, Internet 240 access byconsumer's 220 computer could be implemented via an Internet ServiceProvider (ISP), a direct dial-up modem connection, a digital subscriberlink (DSL), a dedicated T-1 connection, a wireless local area networkconnection (WLAN), a cellular signal or satellite relay, or any othercommunication link.

Wyngle Platform/System

Wyngle is organized in four distinct sections, including: (1) MemberSign-up; (2) Order Creation; (3) Order Processing; and (4) CashbackApproval. Each of these distinct sections is described separately belowand in connection with FIGS. 2 to 8.

(1) Member Sign-up Section

FIGS. 2-4 illustrate the user interface of the Member Sign-up Section.As shown in these figures, a member creates an account by going to thewyngle.com website, selecting the “Join Wyngle” widget, and from therethe option for “sign up”, which then guides the new member through theprocess of completing fields, including at a bare minimum, a username(e.g., “<username>”, password and an already existing e-mail address(e.g., me@domain.com)

Having completed the process, the new member will have been assigned anew account with which will have been associated a new e-mail addressaccount. In accordance with an exemplary embodiment, the e-mail addressis in the form username@wyngle.com, where the “username” expression isused here to generically capture the selected Wyngle id of the newmember (e.g., georgex@wyngle.com, mariah@wyngle.com, and the like). Oncean account is open and active, customer service confirms this by ane-mail response from cs@wyngle.com. As can be appreciated, the Wynglemember account also serves as a web-based e-mail solution, from whichmembers are able to send and receive e-mails.

Each member's personal and existing e-mail address upon the accountcreation is linked to the newly created Wyngle e-mail address.

For example:

-   -   Existing e-mail address: me@domain.com    -   E-mail address created by Wyngle: user@@wyngle.com    -   The Wyngle system will correspond user@wyngle.com to        me@domain.com

(2) Order Creation Section

Once an account is opened, the member is able to place purchase requestsusing the e-mail address created by Wyngle. Purchase requests can bemade directly from Wyngle or by going to any affiliate/Partner site. Inboth purchase scenarios, a Wyngle Member must provide a @wyngle.come-mail address in order to receive a cashback incentive.

A representative user interface for initiating purchase requestsdirectly from a Wyngle Partner is illustrated in FIG. 5. This userinterface is part of the Order Creation Section. A Wyngle Member willtypically get to this UI by visiting a Wyngle Partner site.

In an alternate embodiment, the Wyngle Partner site could be accessed bythe Member logging on to the Wyngle System site and linking to a Partnersite from there. A Member may wish to do this to compare Wyngle Partnerpromotions from one location, and availing itself to multiple availablediscounts and promotions from multiple Partners all in one area. It iscontemplated that promotions could be arranged by shopping interests ofcustomers (based on their profile generally), or by shopping categoriesof customers generally, or by best currently available promotions, orany other way that achieves the objective of encouraging shopping fromWyngle Partners in exchange for an opportunity for Wyngle Members tobenefit from cashbacks for example.

Purchase requests will typically be initiated by a Member from a Partnersite. This allows Partners to remain independent and continue to developtheir brand image. To attract Wyngle Members to buy direct from Partnersites, Partners may turn to traditional media, internet promotionalcampaigns, and other traditional advertising channels. Once a Membergoes to a Partner site, the Partner site will provide the Member withits own UI for Order Creation.

The UI could be the same or different from the UI in FIG. 5. Theimportant thing is that the UI allow the Member (i) to be able toaccurately upload/insert order details, and (ii) to provide a@wyngle.com e-mail address which will be used for communicationsregarding the order from there forward.

Without a proper @wyngle.com e-mail address for communication, theWyngle System will have no direct way of confirming that an order wasplaced. Since cashbacks are only available to Members, Members mustprovide the Partner with their @wyngle.com e-mail address. Since allwyngle.com e-mails are scanned and processed by the Wyngle System, theWyngle System is set up to intervene in the purchase transaction withoutthe Partner having to make elaborate changes to its site or ordercreation process, other than to correspond with the Wyngle System usinge-mail or other equivalent manner and only for the purpose of confirmingthe processing and eventual execution of purchase orders in order toproperly administer cashback incentives.

In a further exemplary embodiment, a Partner site may optionally electto have Members link directly to the Wyngle System to place the order.This is of great benefit to Members with fears and concerns in providingbank details and/or credit card information directly to third partieswith whom they may have never purchased before.

Redirecting Members to the Wyngle Order Creation Process is of benefitto Partners since credit card transaction details, declined transaction,customer complaints or questions, and the like can be overseen, at thisearly stage, by the Wyngle System, freeing up resources by the Partnerto invest people and resources elsewhere.

In a further alternate embodiment, wyngle.com maintains statistics onmany operational aspects of the order creation process, includingcustomer satisfaction indicia, problems with Partners/Members, declinedcredit card transactions, excessively high return habits of Members, andthe like. This information may be used for various purposes, including(i) to positively or negatively adjust cashback awards that Members mayotherwise be entitled to, (ii) to generate any number of differentrating indicia for Members and/or Partners, and (iii) when necessary, asa basis to exclude Members or Partners from participation.

In yet a further embodiment, Wyngle Members are encouraged to use thewyngle.com e-mail address as the preferred e-mail address forcommunications involving purchase orders placed with Non-Partner sites.Technically, since Non-Partner sites are not in any contractual privitywith Wyngle, Wyngle cannot intervene in the specific order. Sincecommunications involving the wyngle.com e-mail address as between theMember and the Non-Partner will necessarily be intercepted by the WyngleSystem, the System will recognize that it does not involve a transactionwith an official contractual Partner of Wyngle and may optionally ignorethe e-mails.

In an alternate scenario, non-partner order e-mails are actually notfully ignored. Once a Member places an order with a non-partner using aWyngle e-mail address, the intercepted order confirmation e-mail fromthe non-partner will be processed as a ‘message’ rather than as anorder, and dropped in the Member's message box.

The Member may wish to move this to the Order box to be able to trackall purchase orders made online, including to both partners andnon-partners. However, the order itself will continue to not be eligiblefor cashback or rewards.

The Wyngle system may extract basic order data (such as the ‘from’addresses) from non-partner order confirmation e-mails. This is so incase another member places an order with the same company, the Wynglesystem will directly recognize it as a non-partner order and process itaccordingly.

In one scenario, statistics are maintained as to the number and/or typesof transactions that have been intercepted involving Non-Partner sites,and this information then used in attempts to enlist the Non-Partnersites into the Wyngle Partner family.

As social networking sites are becoming more and more popular, so muchso that many allow inter-site linking between them without customershaving to use but one ID and one password to surf between them, thereare two recent phenomena taking place that is changing the landscape ofhow people communicate.

For one, e-mail is no longer a principal or at least main method ofcommunication. Social networking sites rely on chatting and posting as away for community members to share and exchange ideas.

Secondly, with sites such as Facebook.com having reached worldwide massadoption, many have seized on this access to a mass shopping audienceand established their own marketplaces.

In accordance with an alternate embodiment, community members thatbelong to at least one social media site and therefore have at least oneuniquely assigned ID to connect an make purchases, may continue to usethis ID, much like the wyngle.com e-mail address identifier to initiateorders from social media sites. The social media sites, in turn, may usethis ID in partnership with Wyngle to ensure that community Members thatagree to also become Wyngle Members, are able to benefit from a cashbackcollaboration between, for example, facebook.com and wyngle.com to (i)provide Facebook members with valuable cashbacks and (ii) at the sametime, drive many more community members of Facebook to the latter'smarketplace. All communications involving orders on the social communitymarketplace are translated into communications that are scannable andprocessable by wyngle.com in substantially the normal manner asdescribed further below as with non-social community type transactions.With time, it is envisioned that social community sites may individuallyor collectively cooperate so the Wyngle System processes are built intothe community sites themselves. This way, instead of community Membershaving to provide a unique wyngle.com e-mail address identifier, theysimply provide their unique Facebook or similar ID, which for many thisis the only ID that will likely never change in their lifetime (unlesse-mail addresses).

In the same way that e-mail addresses allow Wyngle (i) to track ordertransactions across many Partner merchants, (ii) in order to coordinatecashback processing, and (iii) to do so in a manner that effectivelyeliminates cookie concerns and issues, a Facebook like social communitycan capitalize on the unique user ID it has assigned its communitymembers to achieve the same objectives.

(3) Order Processing Section

FIGS. 6 and 7 illustrate a user interface of the Order ProcessingSection. The Wyngle system receives the e-mail, passes it directly on tome@domain.com and at the same time processes it in order to calculatethe cash back commission to be rewarded for this order. In case it is anorder from a non-partner, the data will be stored as well and thatnon-partner could be considered to be approached in order to be securedas additional partner in the future.

(4) Cashback Approval Section

FIG. 8 shows a user interface of the Cashback Approval Section. Once acertain threshold of cashback has been generated by the member, themember has the option to have the money paid out via bank or PayPal.

The system offers, among other things, a user-friendly complete overviewof orders made in the past, a record of cashback rewards that have beenreceived, cashback balance and the possibility to provide additional(personal) details. In this way, Wyngle is able to offer targetedpurchase suggestions and information about interesting partners.

Members are similarly able to track their cashback accounts from oneplace and for all different participating vendors. The platform alsooffers a powerful alternative to other schemes such as the use of couponcodes or discount type schemes by vendors.

Furthermore, Wyngle platform members/buyers do not have to log on to anaffiliate to perform a transaction, nor are they subjected to annoyingpop-ups asking them to enable cookies, or worry about privacy issuessurrounding cookies. In this way, Wyngle solves the cookie problem injurisdictions with a European cookie-type law requiring affiliates toobtain consent each time a cookie is deposited in a buyer's cookie file.

As for vendors, the platform provides quality and meaningful customerdata to vendors. The Wyngle system, for example, forms a central andmost updated repository of communication details of customers for thepurpose of marketing or receiving other communication from vendors. Thechance of customer e-mail (and other) records to be up to date is muchgreater, as the customer has to keep his records up to date in order (i)to receive communication from latest orders, (ii) to receivecommunications from the platform, and/or (iii) redeem previous cashbacks(or other similarly offered incentives, e.g. offline coupons, otheroffers).

Toward this end, vendors are ensured access to current and regularlyupdated e-mail contact information, but also relevant profile stats formore direct or targeted promotions to Wyngle members.

Wyngle aims to become the platform of choice by consumers for onlineshopping. Wyngle does not intend to compete with online sellers, butrather to help them to create a better, cookieless marketplace. It doesthis by acting as a liaison for coordinating cashback distributions fromsavings realized by the sellers in reducing costs in other ways. Ratherthan paying commissions to affiliates (even when click-throughs do notresult in a sale) the extra savings is kicked back (via the Wyngleplatform) to the actual purchaser in the form of a direct cashbackaward. While Wyngle gets a small commission as facilitator, itscommission is negligible by comparison which allows vendors to offerbigger discounts to customers, resulting in a happier and more loyalcustomer base.

The fundamental premise is that customers benefit from cashbacks issuedfor transactions between customers and partners so long as thetransactions involve use of a Wyngle e-mail address at the time oforder.

The idea is that buy-sell soft costs, such as advertising and affiliatemarketing expenses, are significantly reduced or eliminated by theWyngle model. Because partner vendors have an alternate more efficientway to target customers directly—using the Wyngle e-mail address as thetracking vehicle—the extra savings can be returned (passed back to theconsumer).

In an alternate embodiment, Wyngle also acts as an advertising sourcefor vendor partners, by pushing information to Wyngle members directlythrough different channels of advertising available to it.

In one scenario, Wyngle members are given a browser plug-in (or similaradd-on application). The plug-in functions to generate targetedpromotions towards members in order to incentivize purchases from thoseWyngle partners currently offering generous cashbacks or similarincentive awards. These targeted promotions can appear automaticallywhile surfing the web using intelligent context-relevant algorithms andmodels.

In another scenario, search engine results are enhanced in a manner thatvisually communicates targeted special promotions on a product orservice directly related to the search query and/or the retrieved searchresults.

FIG. 9 shows an exemplary search results page with Wyngle gold coinsemployed to direct attention to the existence of a Wyngle partnerrelationship. The gold coin may act as information only, or as a pop-upfor additional information, or as a special clickthrough for Wynglemembers, where each may in turn access one's account and learn moreabout current incentives being offered. Alternatively, clicking on thelink of the partner and completing a purchase order results in acashback reward for the shopper and a commission for Wyngle—assuming ofcourse, the Wyngle Member provided its @wyngle.com e-mail address forcommunications involving the order, and not another e-mail address (atleast not exclusively).

By registering total click throughs, Wyngle is able to provide itspartners with accurate conversion numbers in terms of clicks versusactual sales statistics.

In yet a third scenario, Wyngle partner promotions are provided as partof a listing (or set of catalogued listings) of current cashbackofferings advertised on a Wyngle host server. These listings may be madeavailable directly from Wyngle site.

In addition to the cookieless advantages explained above, Wyngle helpsimprove the overall online shopping experience for customers, whilehelping vendors come up with new and more efficiently targetedadvertising campaigns.

Since e-mail transactions are scanned by Wyngle as part of each purchasetransaction, Wyngle is able to track customer purchases and—assumingvendor is a Wyngle partner—process and apply the appropriate cashbackreward to those transactions.

It is contemplated that in those cases where vendor is not a partner, alog is kept of buy-sell transactions and this information used tosolicit the non-partner to become a partner in the future.

The Wyngle approach of having online consumers use a dedicated e-mailaddress to initiate and place online orders addresses a key concern withvendors, but also with customers. This key concern is the high frequencyin which many customers change their e-mail accounts. Often change ine-mail addresses result from a change in work address, change in ISPprovider, or any number of other reasons. To extent however that e-mailis often the only practical and typical way for vendors and customers tostay in touch, from vendor standpoint this often means lost businessopportunity. For customers, this means having to again provide thevendor with previously provided personal (and especially) financialinformation.

In an exemplary embodiment, personal member information is kept andmaintained by Wyngle, which in turn may be provided to partners withwhom Wyngle does business. This not only ensures an increased level ofsecurity since personal information from customer to vendor is providedonly to Wyngle partners from Wyngle, it also ensures that member info ismore likely to be updated and accurate.

Incidental Benefits

By aggregating vendor and customer private data, Wyngle works to providequantity (volume) of customer data. Once Wyngle has reached a criticalmass of customers and vendors, this can be used to strengthen customerand vendor satisfaction and traction, improve cashback incentiveschemes, enhance respect of privacy, and create image fortrustworthiness and professionalism.

With higher buying incentives, Wyngle is able to improve return customeractivity. Wyngle's one stop shop approach is also many times more likelyto alert customers and their financial institutions as to possiblefraudulent activity on one or more accounts.

Wyngle Advantage to Vendor Compared to Traditional Models

Wyngle provides an opportunity for vendors to help improve customercomplaints associated with affiliates who spam/abuse e-mail of customermailboxes. Affiliate marketing accounts for a large percentage ofspam—worthless web pages offering only links. Putting affiliatemarketing links on blogs creates pings and fake trackbacks, and manybloggers have had to close down the comments sections of their blogsbecause there is so much affiliate blog spam.

Wyngle helps (i) bring an end to low quality affiliate links/pages, (ii)addresses issues involving misuse and fraud with regard to vouchercodes; and (iii) reduces the amount of time and resources expanded insustaining affiliate technical/administrative support for links. Thelatter is particularly a key concern with link updating. Affiliate linksmust be routinely updated to ensure up-to-date and accurate indicia suchas link price, product availability, and product description typeinformation. Some affiliate link changes are more involved and mayrequire significant changes to the links, as might be the case withwebsite landing page and restructuring configuration parameters.

Fraud with prices, credit cards, pay-per-clicks, cookies stuffing/cookiedropping/other methods give rise to all sorts of unethical and illegalissues, as well as e-mail spamming, false advertising, adware, forcedclicks, phishing, use of jpg's including code, and other concerns. Also,fraudulent credit card transactions, chargebacks, administration fees,and 3^(rd) party agency support resources for these activities are alsoa cost on businesses which gets passed on to the customer in the form ofhigher point of sale costs. By reducing these costs, the Wyngle modelultimately helps brings down costs overall, which benefit customersdirectly.

From Wyngle perspective, focus is on an improved buyer experience.Affiliate sites, by contrast, are mainly focused on clickthroughcommissions and profit from those activities. Affiliates, and affiliatelike schemes such as Google AdWords and Google AdSense, focus mainly onthe links. With Wyngle, revenue is built by creating a relationship withthe buyer (not a link). The Wyngle focus is on the buyer, and morespecifically, on the buyer profile. This buyer profile capturespreferences (e.g., shopping and product preferences) and personal data(age, sex, location, etc) type information, which are used by the Wyngleplatform to select/match incentives with customer needs.

While it is possible to extract and even profit from all sorts ofinformation regarding Wyngle buyer activities, commercial viability andsuccess depends very much in creating and maintaining buyer trust. Buyertrust comes by ensuring that buyer activities remain personal andprivate. Consistent with the general theme of having a cookieless onlineshopping experience, Wyngle is envisioned as being configured so as toreduce and/or otherwise completely eliminate junk e-mail and otherwisenon-useful solicitation and marketing materials.

The functional characteristics and operational flow of the Wyngleapproach will now be described in connection with reference to theflowchart in FIGS. 10A-10C.

FIG. 10A shows events 300 associated with the Customer/Member side ofthe Wyngle model in response to events 400 and 500 associated with FIGS.10B and 10C, respectively. FIG. 10B shows events 400 associated with theWyngle System side in response to events 300 and 500 associated withFIGS. 10A and 10C, respectively. FIG. 10C shows events 500 associatedwith the Wyngle Partner side in response to events 300 and 400associated with FIGS. 10A and 10B, respectively.

Referring to FIG. 10A, member events 300 are comprised of a first set ofevents 305 and a second set of events 310. Events 305 involve the actualonline purchase and order process, while events 310 involve the cashbackretrieval process.

The operational flow begins in step 315 with a registered Wyngle membersearching the web for information about a product or service for whichhe/she desires to place an order. The search is repeated until thedesired item and set of conditions (cashback incentive options, pricepoint, etc.) have been satisfied. Once satisfied, the member places anorder through a web-based user interface (step 320) substantially as wasshown and described in connection with FIG. 5. The order is accompaniedwith the wyngle.com e-mail address of the member and sent for processingto the Wyngle Partner designated in the order for it to be processed andexecuted. The processing of orders is handled by event block 501. Instep 505 of event block 501, the Wyngle Partner (and optionally theWyngle system) recognizes that a communication has been sent andanalyzes it to confirm it is a request for an order. Once so identified,the order is forwarded to the Wyngle Partner where it is received forprocessing by Wyngle Partner (step 510).

The Wyngle Partner in response thereto continues on to fulfill the order(step 520) and at the same time generates a confirmation e-mail, whichis routed through the Wyngle System. The Wyngle System (step 405) scansand reviews the e-mail using automatic e-mail detection software. Thee-mail is automatically passed on to the Wyngle member for which it wasintended (step 410). At the same time, the e-mail scan results areanalyzed to determine if the e-mail involves an order. If yes, then acorresponding claim entry is processed to determine whether or not toaccept or reject the claim (steps 410).

A claim receipt confirmation is automatically sent by the Wyngle System(step 420) to apprise the Wyngle member that the system is aware than anorder was placed and that it will be processing the claim in due course.In some instances, the claim rejection is automatic (step 430) and theWyngle Member is so apprised.

In a typical scenario, processing of the claim by the Wyngle Systeminvolves (step 430) sending a claim fulfillment requirement request tothe Wyngle Partner (step 530). The Wyngle Partner processes the request(step 540) and in turn generates an appropriate claim rejection (step550) or claim approval (step 560) to the Wyngle System. At this time, aclaim pending confirmation (step 440) may also follow from the WyngleSystem to the Wyngle Member.

It should be appreciated that a claim may be rejected for any number ofreasons, such as for example an item having been bought but returned orthe failure of credit card approval to complete transaction.

When the Wyngle System receives a claim rejection from the WynglePartner (step 455), a claim reject confirmation is sent (sent 460) bythe Wyngle System to the Wyngle Member to afford the Member anopportunity to challenge the rejection should he/she choose to do so.

When a claim approval is received instead (step 465), the Wyngle Systemsends a claim approval confirmation to the Wyngle Member (step 470).

In step 480, the Wyngle System makes an evaluation to determine if afterthe current claim entry approval, the Wyngle Member qualifies for acashback, and if so, generates an e-mail to the member.

The Wyngle Member receives the e-mail (step 325), processes the e-mail(330), and determines whether to request a cashback (340). Any cashbackrequest from the member is, in turn, processed (step 492) by the WyngleSystem and either rejected (step 493), or approved (step 494). Ifapproved, a cashback transfer is authorized (step 496), and the membersent a confirmation by which cashback receipt is finalized (step 345).

The above transaction process flow is intended to be merely exemplary.One skilled in the art could easily appreciate that other equivalentmethodologies are possible without departing from the general scope ofthe invention as contemplated herein and as covered by the claims.

For example, in an exemplary embodiment, a Member may not be eligible toreceive money after each transaction and must wait until a certainminimum level of cashback credits has been reached. This may benecessary to ensure administrative costs associated with cashbackprocessing are manageable and economically feasible.

In yet another scenario, cashback credits may be used to apply towardpurchases from either participating Partners, or from Wyngle's ownmarketplace.

As has already been explained, all process flow steps, while describedas being initiated from within the Wyngle environment, most typically byWyngle Members and Partners logging on to the Wyngle System andinteracting with appropriate web-based user interfaces, it is possibleand in some cases preferable for many of the actions involvingcommunications from/to Members, Partners, and the System to occurentirely by e-mail, through a social media type environment, by SMS/MMS,or any other communication link capable of achieving the intendedpurpose stated herein.

FIG. 11A shows events 600 associated with the Customer/Member side ofthe Wyngle model in response to events 700 associated with FIG. 11B.FIG. 11B shows events 700 associated with the Wyngle System side inresponse to events 600 associated with FIG. 11A.

The new Member registration process will now be described in greaterdetail with reference to FIGS. 11A -B.

At step 615, a new Member enters the wyngle.com site. At step 610, a UIis presented to the new Member where he/she is asked to select a@wyngle.com e-mail address. If the address is already assigned, theMember is asked to propose a different e-mail address (step 715). Ifvalid, the System may request a password, or if a password has beenprovided for it to be reset if invalid (step 720).

At steps 725, 730, 620, and 735, the System and Member are each requiredto send each other confirmation requests and confirmation transmittalsconfirming that the principal contact e-mail—i.e., the existing e-mailaddress other than the @wyngle.com address—provided by the Member isreal and valid. A time out period may be involved after which the newmember sign up process terminates. Reminders may also be sent throughoutthis same period.

Once confirmation is received from Member, then account is set up (step740) by Wyngle System. The System may automatically expire the accountif it is inactive for a period of time. A simple confirmation by Membermay reset the clock (step 745).

Once account is set up, the System sends an e-mail confirmation messageto the new Member using the Member's newly assigned @wyngle.com e-mailaddress (step 750). As explained above, a Wyngle plug-in (such as abrowser plug-in) may be available for use to Members. In steps 760, theSystem makes a recommendation to the new Member to download anyavailable plug-in(s). Members interested in a better cashback experiencemay elect to download the available plug-in(s) (step 630).

Next, in order to be able to target promotional, marketing and othermaterial to the Member, the System will request the Member to fill outor answer questions (step 770). The Member completes and sends back andthe account updated (steps 640 and 780).

FIG. 12 is a high level block diagram of the inter-functionalrelationships among each Member, each Partner, and the System managingentity as a whole.

As can be readily seen from this high-level block diagram, each Memberis functionally responsible for assisting the Wyngle System inmaintaining services relating to (i) Wyngle Member Front-end operations:(ii) Wyngle Member Back-end operations; (iii) plug-in and add-onservices; and (iv) the maintenance of various mail configuration andrule set up components and procedures.

Likewise, the Wyngle Partner is tasked in assisting with Wyngle PartnerBack-end functionalities. The Wyngle System functions as a systemadministrator the primary functions of which are to monitor theactivities performed by the Partners and Members and to process claimsaccordingly.

FIG. 13 illustrates the flow process by which the System processese-mail communications having a System reserved address.

In step 1010, the Wyngle System receives an e-mail. This e-mail ischecked to determine whether it is associated with a reserved e-mailaddress such as webmaster@wyngle.com or support@wyngle.com (step 1020).In case it is a reserved e-mail address it does not pass through thesystem but goes directly to the intended recipient (step 1030).Regardless of being an existing Member address the incoming e-mail willbe processed to determine if it is an order (step 1080). An existingaddress check is performed checking whether there is a Wyngle usernameassociated with the e-mail address of the incoming e-mail (step 1040).If this is the case the incoming Wyngle e-mail is passed on to thee-mail address on file for this Member (step 1060), else a bounce e-mailmessage is sent back to the sender of the Wyngle e-mail (step 1050). Ifit turns out that the e-mail address Wyngle has on file for the Memberis not existing anymore or has any other delivery problem (such asaccount quota exceeded) Wyngle will receive back the bounce on thate-mail address and will appropriately pass it back to the sender of theWyngle e-mail (steps 1070-1050).

The process in steps 1040-1070 are aimed at ensuring that an alwayscurrent non-Wyngle e-mail address is on file for each of its Members.When a change is noted, the process described serves as a mechanism forcorrecting outdated e-mail information. It also affords the System anopportunity to seek other Member personal information such as new workand business addresses, updated credit card information, and the like.

In the end, Partners have a higher level of certainty than withconventional ecommerce platforms that Member information is up-to-dateand accurate.

Wyngle.Me Option

In an alternate scenario, a ‘Wyngle.Me’ option is made available toWyngle Members. With Wyngle.Me, Wyngle Partners are afforded anopportunity to select a single item and arrange for a special offer tobe extended to the Wyngle Member community at large. In one scenario ofWyngle.Me, the offer is a static or increasing cashback percentagedepending on the amount of products sold. For example, a partner has1000 products and wants to sell them. The partner offers them against a(for example) 10% commission to Wyngle, as a special offer on Wyngle.Me,which corresponds to 5% discount cashback to a member. The partner mayalso select the increasing cashback percentage option, as follows:

-   -   if within the set period 50 products are ‘wyngled’ then the        commission is actually 6% (3% for the members)    -   if within the set period 200 products are ‘wyngled’ then the        commission is actually 10% (5% for the members)    -   if within the set period 500 products are “wyngled” the the        commission is actually 12% (6% for the members)    -   if within the set period all 1000 products are ‘wyngled’ then        16% commission is given (8% for the members)

The benefit here over existing solutions (e.g. Groupon's approach) isthat in the present solution the partner will sell at least someproducts and the interested customers will be able to buy those productsat least with some discount. Groupon differs in that if prescribedamount of purchasers is not reached, then no sale at all is made toanyone.

The Wyngle.Me approach described operates on the principle that acustomer (i.e., a member of wyngle.com) wants to buy a certain productanyway, and he/she already has a base discount to start with. If he/shemanages through the shopping community aspect of Wyngle or other socialnetwork connections to promote this offer and spread the word to others,then more people will join the Wyngle community and buy a product withina set action period. In this way, customers benefit from the additionaldiscount and the partner (vendor) benefits from large volume sales,while at the same time gains a ‘life line’ with a wide range ofcustomers at once, via their wyngle.com e-mail address.

The Wyngle.Me solution is particularly interesting for high commissionitems and higher priced items where the combination of commissionpercentages on higher prices for a large number of sales, growssignificantly quickly into large numbers.

The Wyngle Partner

While not much has been said about the Wyngle Partner, this isultimately any single or multi-person business enterprise. Like Members,Partners are also provided with a username and password to allow themaccess to the System. The System provides a user-friendly Partnerinterface and clear overview of outstanding cash back claims to bevalidated, as well as information about revenue generated via the Wynglenetwork in the past, possibilities to adjust the commission level,invoices paid and to be paid) and other useful features. It should beappreciated that any number of useful services and offers can be addedto the marketing mix to allow partners to build a steady relationshipwith the Wyngle community and as a result grow their online revenues.

Browser Add-On

As has already been explained, one of the ways to better bring togetherWyngle partners and Wyngle members is by providing a browser add-on tomembers that is resident on the latter's computing station. With abrowser add-on, members are better able to recognize which company ispart of the Wyngle partner network and get information about the cashback offers for these companies. This kind of enhanced functionality isexpected to provide a direct incentive to purchase from partnerbusinesses, which in turn serves as a motivating factor for morepartners to become part of the Wyngle community. Browser add-on providesdirect visual differentiation on any browser's search results or pagevisited and could help reduce cost for other less revenue generatingadd-campaigns.

In yet a further exemplary embodiment, the System collects meta-datawith the orders received and processed, including information on who aproduct was bought for and why it was bought. This information makes itpossible for the System to be able to send targeted advertising to itsMembers as a whole for certain upcoming occasions or other specificscope events.

For example, the System may be more inclined to promote a certain bookat a particular time of the year when it is more likely to be bought(such as on Father's Day) rather than on other periods of the year wheresales of the same book are negligible and targeted advertising spacecould be better utilized.

The additional information could be used to enhance the profile ofmembers, and members afforded an opportunity to change the enhancedprofile parameters to better suit their specific needs.

It is further contemplated that Wyngle can serve as a hub for Members topost reviews and comments about products, regardless whether they werebought from a Wyngle Partner's site, or indirectly via the WyngleSystem.

Wyngle.US Option

In yet a further alternate scenario, a ‘Wyngle.US’ option is madeavailable to Wyngle Members. In this scenario, a Wyngle.US website ismade available to Wyngle community members. The idea here is to allow amember to engage Wyngle Partners directly with respect to a particularproduct or service. With respect to such item, a member is permitted tonegotiate a deal with a partner, such as for a better cash back offer,with the catch being that the member commits to try and generate salesfor the partner.

To join in an offer, participating members pay the real product price tothe Wyngle account where it is blocked for further use. Once the timeruns out for the deal, the participants will receive a coupon code whichthey will use on the website of the partner when they purchase theactual product. By entering the coupon code they will not pay for theproduct on the partners' website. Wyngle receives an order confirmationbut deducts from the product price any promised cash back incentive, ineffect reducing the net purchase price for the member (after taking intoaccount the commission owed to the Wyngle System, as facilitator of alltransactions between members and partners).

Wyngle.IT Option

In yet a further scenario (hereafter the “Wyngle.IT” scenario), Wynglemembers are provided with appropriate UI tools to be able to sellproducts to one another, as well as partners to other partners. Theselling party sets the cash back percentage, and once the product isbought, then the standard cash back rules apply for that selling party.

Businesses will likely be required to separately register for such aservice, required to pay a registration fee for a premium account, andperhaps or not an amount for each product uploaded.

Various embodiments of the invention are described above in the DetailedDescription. While these descriptions directly describe the aboveembodiments, it is understood that those skilled in the art may conceivemodifications and/or variations to the specific embodiments shown anddescribed herein. Any such modifications or variations that fall withinthe purview of this description are intended to be included therein aswell. Unless specifically noted, it is the intention of the inventorthat the words and phrases in the specification and claims be given theordinary and accustomed meanings to those of ordinary skill in theapplicable art(s).

The foregoing description of a preferred embodiment and best mode of theinvention known to the applicant at this time of filing the applicationhas been presented and is intended for the purposes of illustration anddescription. It is not intended to be exhaustive or limit the inventionto the precise form disclosed and many modifications and variations arepossible in the light of the above teachings. The embodiment was chosenand described in order to best explain the principles of the inventionand its practical application and to enable others skilled in the art tobest utilize the invention in various embodiments and with variousmodifications as are suited to the particular use contemplated.Therefore, it is intended that the invention not be limited to theparticular embodiments disclosed for carrying out this invention, butthat the invention will include all embodiments falling within the scopeof the appended claims. In another similar scenario, the agent is asocial network community platform such as Facebook, MySpace, or smallercommunities, such as corporate communities of employees, common interestgroups, and similar platforms.

In one or more exemplary embodiments, the functions described may beimplemented in hardware, software, firmware, or any combination thereof.If implemented in software, the functions may be stored on ortransmitted over as one or more instructions or code on a computerreadable medium. Computer-readable media includes both computer storagemedia and communication media including any medium that facilitatestransfer of a computer program from one place to another. A storagemedia may be any available media that can be accessed by a computer. Byway of example, and not limitation, such computer-readable media cancomprise RAM, ROM, EEPROM, CD-ROM or other optical disk storage,magnetic disk storage or other magnetic storage devices, or any othermedium that can be used to carry or store desired program code in theform of instructions or data structures and that can be accessed by acomputer. Also, any connection is properly termed a computer-readablemedium. For example, if the software is transmitted from a website,server, or other remote source using a coaxial cable, fiber optic cable,twisted pair, digital subscriber line (DSL), or wireless technologiessuch as infrared, radio, and microwave, then the coaxial cable, fiberoptic cable, twisted pair, DSL, or wireless technologies such asinfrared, radio, and microwave are included in the definition of medium.

The previous description of the disclosed exemplary embodiments isprovided to enable any person skilled in the art to make or use thepresent invention. Various modifications to these exemplary embodimentswill be readily apparent to those skilled in the art, and the genericprinciples defined herein may be applied to other embodiments withoutdeparting from the spirit or scope of the invention. Thus, the presentinvention is not intended to be limited to the embodiments shown hereinbut is to be accorded the widest scope consistent with the principlesand novel features disclosed herein.

What is claimed is:
 1. A method of processing transactions associatedwith purchases/sales between a platform member and a platform vendorwithout the use of cookies, the method comprising: creating a memberaccount for the platform member with an ecommerce platform, the memberaccount including an e-commerce platform id including at least one of anassigned e-mail address and a social community user id belonging to theplatform member to use when placing a request for an order; thee-commerce platform receiving communications between the platform memberand platform vendor including confirmations of orders for the purchaseof one or more product and/or services by the platform member from theplatform vendor, the communications being addressed to the e-commerceplatform id; the platform vendor sending order confirmations for thepurchase of the one or more products and/or services to the e-commerceplatform id without the use of cookies; the e-commerce platformintercepting the received communications between the platform member andplatform vendor to identify those communications that are actual orderconfirmations from the platform vendor to the platform member; and basedon the actual order confirmations identification, processing the actualorder confirmations to authorize rewards to be received by the platformmember.
 2. The method of claim 1, further comprising initiating acashback transfer to the platform member as a reward.
 3. The method ofclaim 2, wherein the cashback transfer is initiated in response to theplatform member having reached a certain level amount in cashbacks. 4.The method of claim 1, wherein the communications received by thee-commerce platform includes communications from the platform vendor andfrom a non-platform vendor; and wherein the reward authorizationdetermines that the platform member is eligible to receive rewards onlyif the actual order confirmations identification determines that thecommunications are actual order confirmations from the platform vendor.5. The method of claim 1, wherein the placing of the request for anorder involves the platform member performing an online product searchusing at least one of a plug-in and an add-on linked directly to thee-commerce platform.
 6. The method of claim 5, wherein the at least oneof a plug-in and an add-on is a browser plug-in that operates to providethe platform member with up-to-date promotions and targeted advertising.7. The method of claim 1, wherein the at least one of an assigned e-mailaddress and a social community user id is an assigned e-mail address,whereby the assigned e-mail address is associated with an existinge-mail address of the platform member at the time of creation of theplatform member account with the e-commerce platform, the method furthercomprising: determining when information corresponding to either theassigned email address or the existing e-mail address is outdated; andcommunicating with the platform member in response thereto to correctoutdated information.
 8. The method of claim 7, wherein the correctionof outdated information involves receiving updated profile informationat the same time.
 9. The method of claim 1, wherein the at least one ofan assigned e-mail address and a social community user id is an assignede-mail address, and wherein the placing of a request for an orderinvolves the platform member placing an order at a site of the platformvendor, in response to which the platform vendor site generates an ordere-mail confirmation to the assigned email address, the interceptinginvolving detecting the e-mail confirmation and corresponding with theplatform vendor site to receive confirmation to authorize cashbackincentives, where the rewards are the cashback incentives.
 10. Themethod of claim 1, wherein the at least one of an assigned e-mailaddress and a social community user id is an assigned reserved e-mailaddress, and wherein the placing of a request for an order involves theplatform member placing an order with the e-commerce platform, themethod further comprising receiving the request for an order and passingthe request to a site of the platform vendor for processing of the orderrequest.
 11. The method of claim 1, wherein the at least one of anassigned e-mail address and a social community user id is a socialcommunity ID, and wherein the placing of a request for an order involvesthe platform member placing an order with an online market placeadministered by a social platform, where the social platform generatesorder confirmations to an inbox order folder associated with the socialcommunity ID.
 12. A system for processing transactions associated withpurchases/sales between a platform member and a platform vendor withoutthe use of cookies, the method comprising: a memory for storing computerreadable code; and a processor operatively coupled to the memory, theprocessor being configured to: create a member account for the platformmember with an ecommerce platform, the member account including ane-commerce platform id including at least one of an assigned e-mailaddress and a social community user id belonging to the platform memberto use when placing a request for an order; receive, by the e-commerceplatform, communications between the platform member and platform vendorincluding confirmations of orders for the purchase of one or moreproduct and/or services by the platform member from the platform vendor,the communications being addressed to the e-commerce platform id; send,by the platform vendor, order confirmations for the purchase of the oneor more products and/or services to the e-commerce platform id withoutthe use of cookies; intercept, by the e-commerce platform, the receivedcommunications between the platform member and platform vendor toidentify those communications that are actual order confirmations fromthe platform vendor to the platform member; and based on the actualorder confirmations identification, process the actual orderconfirmations to authorize rewards to be received by the platformmember.
 13. The system of claim 12, wherein the at least one of anassigned e-mail address and a social community user id is an assignede-mail address, whereby the assigned e-mail address is associated withan existing e-mail address of the platform member at the time ofcreation of the platform member account with the e-commerce platform,the processor being further configured to: determine when informationcorresponding to either the assigned email address or the existinge-mail address is outdated; and communicate with the platform member inresponse thereto to correct outdated information.
 14. The system ofclaim 12, wherein the at least one of an assigned e-mail address and asocial community user id is an assigned e-mail address, and wherein theplacing of a request for an order involves the platform member placingan order at a site of the platform vendor, in response to which theplatform vendor site generates an order e-mail confirmation to theassigned email address, the intercepting involving detecting the e-mailconfirmation and corresponding with the platform vendor site to receiveconfirmation to authorize cashback incentives, where the rewards are thecashback incentives.
 15. The system of claim 12, wherein the at leastone of an assigned e-mail address and a social community user id is anassigned reserved e-mail address, and wherein the placing of a requestfor an order involves the platform member placing an order with thee-commerce platform, the method further comprising receiving the requestfor an order and passing the request to a site of the platform vendorfor processing of the order request.
 16. The system of claim 12, whereinthe at least one of an assigned e-mail address and a social communityuser id is a social community ID, and wherein the placing of a requestfor an order involves the platform member placing an order with anonline market place administered by a social platform, where the socialplatform generates order confirmations to an inbox order folderassociated with the social community ID.
 17. A computer readable mediahaving instructions for causing a computer to process transactionsassociated with purchases/sales between a platform member and a platformvendor without the use of cookies, the instructions causing the computerto: create a member account for the platform member with an ecommerceplatform, the member account including an e-commerce platform idincluding at least one of an assigned e-mail address and a socialcommunity user id belonging to the platform member to use when placing arequest for an order; receive, by the e-commerce platform,communications between the platform member and platform vendor includingconfirmations of orders for the purchase of one or more product and/orservices by the platform member from the platform vendor, thecommunications being addressed to the e-commerce platform id; send, bythe platform vendor, order confirmations for the purchase of the one ormore products and/or services to the e-commerce platform id without theuse of cookies; intercept, by the e-commerce platform, the receivedcommunications between the platform member and platform vendor toidentify those communications that are actual order confirmations fromthe platform vendor to the platform member; and based on the actualorder confirmations identification, process the actual orderconfirmations to authorize rewards to be received by the platformmember.
 18. The computer readable media of claim 17, wherein the atleast one of an assigned e-mail address and a social community user idis an assigned e-mail address, whereby the assigned e-mail address isassociated with an existing e-mail address of the platform member at thetime of creation of the platform member account with the e-commerceplatform, the processor being further configured to: determine wheninformation corresponding to either the assigned email address or theexisting e-mail address is outdated; and communicate with the platformmember in response thereto to correct outdated information.
 19. Thecomputer readable media of claim 17, wherein the at least one of anassigned e-mail address and a social community user id is an assignede-mail address, and wherein the placing of a request for an orderinvolves the platform member placing an order at a site of the platformvendor, in response to which the platform vendor site generates an ordere-mail confirmation to the assigned email address, the interceptinginvolving detecting the e-mail confirmation and corresponding with theplatform vendor site to receive confirmation to authorize cashbackincentives, where the rewards are the cashback incentives.
 20. Thecomputer readable media of claim 17, wherein the at least one of anassigned e-mail address and a social community user id is a socialcommunity ID, and wherein the placing of a request for an order involvesthe platform member placing an order with an online market placeadministered by a social platform, where the social platform generatesorder confirmations to an inbox order folder associated with the socialcommunity ID.